Wine & Spirits Consulting in Asia Pacific: Sales, Market Management, Brand Activation, Market studies...
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WINE & SPIRITS CONSULTING
Wine Spirits Asia helps premium wine and spirits brands grow in Asia-Pacific.
What we do:
✦ Market Analysis — distributor & competitor mapping, pricing benchmark, prioritised shortlist & introduction plan
✦ Price & Budget Strategy — EXW-to-retail margin structure, A&P budget simulation and recommendation
✦ Market Management — weekly distributor follow-up, launch & activation planning, monthly dashboard (depletions, forecasts, pricing compliance)
✦ Brand Ambassador — masterclasses, trainings, trade shows, VIP events, social media activation
REGIONAL EXPERIENCE
Our regional experience spans more than a decade in Asia-Pacific, including 12 markets opened and sales growth up to 10x. It includes multi-brand work with La Maison du Whisky (brand support for Chichibu Distillery, Nikka, Hampden, and Kavalan) and, as an independent consultant with winespirits.asia, an active mandate with Merlet Cognac, alongside new brand engagements currently in development across the region.
We've delivered limited-edition programs, private cask projects, and market development across APAC, and supported brand activations and hosted 100+ masterclasses at key industry events including Whisky Abbey (Melbourne), Whisky Live (Paris & Singapore), Vinexpo (Hong Kong), and RumFest (London).
ABOUT THE FOUNDER
Arthur Morbois is a wine and spirits consultant with 12+ years of experience across Europe and Asia-Pacific. As former Managing Director of La Maison du Whisky Asia-Pacific, he combines deep market knowledge with an extensive network of distributors, importers, retailers and on-trade partners across the region.
His approach covers the full market journey: identifying opportunities, selecting and managing partners, opening new markets, developing routes to market, supporting pricing and export strategy, and building brands through activations, education and trade engagement.
A multi-hat operator, Arthur works between strategy and execution, helping brands turn market opportunities into tangible business.
LET'S TALK
Looking to accelerate APAC growth with the right partners and execution?
Request the Wine Spirits Asia brochure or book a short intro call. Typical response within 24 hours.
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