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Wine Spirits Asia helps premium wine and spirits brands grow in Asia-Pacific.
What we do:
✦ Prospecting, distributor and key account onboarding
✦ Market entry, launches, and channel rollout
✦ Benchmarking and pricing optimisation (margins, A&P)
✦ Day-to-day market management (sales, marketing, performance reports)
✦ Brand activations: trainings, tastings, exhibitions, events
REGIONAL EXPERIENCE
Our experience includes multi-brand work with La Maison du Whisky, as well as brand support for Chichibu Distillery, Nikka, Hampden, Kavalan, and Merlet Cognac across Asia-Pacific. We’ve delivered limited-edition programs, private cask projects, and market development across APAC, and supported brand activations and hosted masterclasses at key industry events including Whisky Abbey (Melbourne), Whisky Live (Paris & Singapore), Vinexpo (Hong-Kong), and RumFest (London).
ABOUT THE FOUNDER
Arthur Morbois is a wine and spirits consultant with 12+ years of experience across Europe and Asia-Pacific. He combines strategy with hands-on execution across distributor management, go-to-market, and field activations to help premium brands grow profitably.
LET'S TALK
Looking to accelerate APAC growth with the right partners and execution?
Request the Wine Spirits Asia brochure or book a short intro call. Typical response within 24 hours.
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